An introduction to brand
Who should attend?
Senior or mid-level employees with responsibilities for sales and/or marketing.
How long is the course?
Who will deliver the course?
What does the course cover?
This course is designed to provide an overview of brand identity systems, how they are structured and how they provide a foundation for all sales and marketing communications in a business. Attendees will take part in a workshop that will enable them to understand and develop a basic brand identity system and learn how the identity system supports sales and marketing strategies and tactics.
• An introduction to brand identity systems.
• The structure of a brand identity system.
• The core values.
• The value proposition.
• The positioning statement.
• Key messages and tone of voice.
What are the outcomes?
Good understanding of a brand identity system, its structure and usefulness. Direct experience of developing an identity system and approaches for using the brand identity system to support sales and marketing.