An introduction to brand

Who should attend?

Senior or mid-level employees with responsibilities for sales and/or marketing.

How long is the course?

2-3 hours

Who will deliver the course?

Rob Virkar-Yates

What does the course cover?

This course is designed to provide an overview of brand identity systems, how they are structured and how they provide a foundation for all sales and marketing communications in a business. Attendees will take part in a workshop that will enable them to understand and develop a basic brand identity system and learn how the identity system supports sales and marketing strategies and tactics.

• An introduction to brand identity systems.
• The structure of a brand identity system.
• The core values.
• The value proposition.
• The positioning statement.
• Key messages and tone of voice.

What are the outcomes?

Good understanding of a brand identity system, its structure and usefulness. Direct experience of developing an identity system and approaches for using the brand identity system to support sales and marketing.