“When demand rockets and you have to scale your business, it can be easy to lose quality in your service. The Born to Run award, which we presented to Rachel Walker and Kate Underdown from The Foldline, celebrates the right way to handle rapid business growth.
Based in London, The Foldline was created in 2015 by Rachel and Kate to build a diverse, inclusive and sustainable online community for people who love sewing their own clothes. Their clear-sighted and ambitious business strategy is underpinned by their passion for championing independent sewing pattern designers from around the world.
During just seven years of trading, they have successfully navigated Brexit and rapidly rising costs alongside the pandemic to maintain a profitable business. Today, they have 132,000 Instagram followers, a 1,600-strong Facebook community, over 5,000 designs, and are now the largest supplier of sewing patterns in the world.”