“Adaptivity is the theme of the next award that the MDHUB presented: the Alchemy Award. Justin Sayers, CEO of Adventure Connections, received this award for his graceful navigation of several turbulent years as an events business.

Just before the pandemic took hold of the world, Justin and his son Josh (who also works for the company) visited a team of developers in Ukraine to start a development project of a new platform for the business. Sadly, that project could not progress due not only to the impact of the pandemic but also the outbreak of war. With the events sector shut down and Christmas effectively cancelled, things looked dire. Yet with his agility, prudent financial management, great team and his brilliant sense of humour, Justin built back even better than before.

Midway through 2021, Justin invested in a non-exec advisory board for the business for the first time. This massive leap allowed Adventure Connections to develop a set of core values which spell out the word FIESTA – fun, innovative, empowering, successful, trustworthy and adventurous. The development project is now back on course with a team in Moldova, and Adventure Connections is set to have their best year in the company’s history in 2022.”

Read more about our other award winners and the lunch here.

Photos by Poppy Berry