Name: Luke Aldrich

Member since: 2005

Tell us about your business:
ROCC is a niche Software Developer, Technology Infrastructure Provider and Consultancy. We have been established for over 30 years and have major customers in the Public and Private Sector. We have other offices in Egham and Manchester.

The beginning - your ‘eureka’ moment:
Deciding in a fit of defiance to have a go at sales and finding out I could do it better than I(and everyone else) thought. Success in Sales opens all the doors.

The best and the worst of times:
Best- Finding an order on the fax machine for a huge amount of money. The client had forgotten to tell us we had won the contract. Worst- Always staff issues when bad life things happen to all of us.

What gets you out of bed in the morning - what motivates you?:
My family

Luck or skill - what gets your further?:
I follow sport and find many parallels. In Sport you need a hard to achieve baseline of competence and excellence to be a contender but you really need huge luck to be a winner.

Define ‘entrepreneur’:
I dislike the word entrepreneur and the silly Dragons Den connotations it now has. Entrepreneurs are business people not a special category.

Moving on up - your ambitions and the next big thing:
The same big thing. To try and improve our business in all ways.

Your top tips:
Be genuine. Listen to people. Don't be afraid to look daft. Use your common sense. Stop using jargon. Support your teams.

What others say about you and your business:
I know they say good things because we ask them a lot! We have had some customers for 30 years.