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Name: Su Hardy

Member since: 2004

Tell us about your business:
We make and sell the Mooncup menstrual cup, which is a safer, greener and cheaper alternative to tampons and pads.

The beginning - your ‘eureka’ moment:
I came across a much older version of menstrual cup whilst traveling in Australia, tried it, liked it, tried it out on others and concluded that it needed to be made from a different material. With a bit of research and a lot of luck the Mooncup came into being.

The best and the worst of times:
Best: first order dropping through the letterbox, receiving lovely testimonials from customers, finding our fab office, hearing 'The Mooncup' called out at an award ceremony, seeing our new website go live, knowing that a new team member is going to fit in, hearing strangers talking about the Mooncup in a nightclub toilet, doing stalls at festivals in the sunshine, seeing our Love Your Vagina campaign on the Tube, drinking pink champagne on the beach with the team, getting our first order from Boots, our tenth birthday party....... Worst: working too hard, seeing a colleague working too hard, realising a competitor had pinched our name.

What gets you out of bed in the morning - what motivates you?:
My fantastic team, and knowing that what we do is really worthwhile.

Luck or skill - what gets your further?:
A jolly good dollop of both.

Define ‘entrepreneur’:
Someone passionate and/or crazy enough to stick their neck out.

Moving on up - your ambitions and the next big thing:
Absolutely no idea.

Your top tips:
Listen to your intuition and your employees.

What others say about you and your business:
Mostly nice things, luckily!

“As the sole owner of a small business I find MDHUB workgroups an invaluable source of feedback and inspiration."