Liquid Light

Name: Rob Day

Member since: 2007

Tell us about your business:
Liquid Light has over fifteen years experience designing award winning websites for a wide range of businesses and organisations, from NGOs to internationally recognised PLCs.

We combine creative thinking, cutting-edge design and technological know-how to deliver elegant user-centric solutions which meet your business objectives.

Our aim is perfection - pushing concepts and doggedly pursuing detail until the balance between commercial need, usability, look, feel and accessibility come together in one seamless experience.

Clients include the NHS, The African Development Bank, The OECD, Charcol, Odgers Berndtson, Buro Happold, The Gym Group, MDHUB and many more.

The beginning - your ‘eureka’ moment:
The moment I realised how unnecessarily complex people (and organisations) like to make things. There's always a simpler, more elegant (and invariably beautiful) solution, and that's what we love to do.

What gets you out of bed in the morning - what motivates you?:
The fact that everyday is different - new challenges, new people, great team - it's not one thing - but more a combination of things.

Luck or skill - what gets your further?:
Both - Definitely need luck to win that first big client, or try that new technology, but I doubt we'd even try if we didn't think we had the core skills in the first place.

Define ‘entrepreneur’:
Ability to spot an opportunity and make it work with the resources, connections and skills that are available to you.

Your top tips:
1. Work out why you're doing this in the first place 2. Revisit and reality check number 1 regularly 3. First and foremost - do it because you love it 4. Stay flexible and open minded - you never know whats around the corner

What others say about you and your business:
“Superb! Thanks for all your hard work over the past 9 months and superhuman efforts in the final sprint to the tape. You've created a website we can be proud of.”
Dominic Danson, Buro Happold

"With 50 offices in 37 countries around the globe, creating a global website that is both informative and effective is a challenge – feedback from our clients and consultants agree with the IMA judges that this new site is a credit to the organisation."
Robin Balfour - Group Marketing and Communications Manager for Odgers Berndston

"...without fail, everyone comes out of a workgroup with more insight and ability"

Liquid Light