Name: Vicki Hughes
Member since: 2016
Tell us about your business:
Fugu is a public relations and communications consultancy. We build awareness and manage reputations. We create the stories and ideas that connect brands to their audience. In person, in print, through broadcast or digital, we develop the strategies and establish the channels that drive these narratives forward.
The beginning - your ‘eureka’ moment:
No ‘Eureka’ moment. We love what we do and more and more people keep asking us to do it.
The best and the worst of times:
I am lucky enough to love what I do, so most of the times are good times. The difficult bits are usually associated with a lack of time and the fact that there just aren’t always enough hours in the day when juggling the demands of work and family.
What gets you out of bed in the morning - what motivates you?:
A loud alarm. Then breakfast, accompanied by a huge mug of tea. Running an agency means you are constantly meeting business owners and hearing their stories. It’s inspiring - I love it.
Luck or skill - what gets your further?:
Both are crucial. But neither would get you anywhere without the determination to keep doing what you love to do.
In my experience entrepreneurs have a special mix of motivation and dissatisfaction. They are ideas machines that believe they have a better way.
Moving on up - your ambitions and the next big thing:
To maintain the balance of supporting the things we are passionate about whilst meeting the cold hard financial realities of running a business.
Your top tips:
Not so much tips, more the mantras I try to live by… Just do it. Utilise EVERY opportunity. Be inspired. Question everything. Embrace diversity.
What others say about you and your business:
Questions like this are impossible to answer, but I am increasingly getting the sense that we are developing a reputation for getting things done. We retain our clients because we deliver results, and they then recommend us on. “Fugu has generated more media results and national conversations around The Student Room in the last couple of months, than the entire previous 12 months before we worked together.” Dave Ray, CMO, The Student Room “The Fugu Team have been a fantastic addition to our extended marketing team this year and continue to provide an exceptional service to us. They have taken the time to fully understand our customers, data and brand and have used this insight to build us a prolific PR strategy. We heart Fugu.” Head of marketing, Groundsure
“I want absolutely nobody to know about Fugu so I can have them completely to myself. Sssh!” Darren Fell, Crunch founder and CEO