"Swifters take off"

Swift Project Case Study

"Swifters take off"

Sass Tetzlaff, Textile Artist and Couturier

Why were you attracted to Swift?

Sass was attracted to Swift because she found herself at a particular point in her business where after having done it for 20 years, she needed a boost, to revive and rethink.  She particularly liked the idea that Swift was an all-women programme and therefore the participants were likely to understand how tricky it is to balance work and home life and it came along just at the right time.

Sass had been a couturier for 20 years mainly working for other people and saw that they were getting all the glory and the cachet of her work.  She wanted to change that and make it her own business…

“I left a job and found myself completely adrift and so Swift was just perfect to pull me back together, to rejuvenate what I was doing and remind me why it is that I do what I do and why I want to do it.”

How have you benefited personally?

“I’ve particularly valued the social media sessions.  I’m at that age where it’s kind of passed me by and I wondered, why do I need it?   It’s been really enlightening and it’s provided me with a new tool for an old business to enable me to move forward, to promote my business, to connect with people who might be interested in seeing what I do.  My skills have improved beyond measure to the extent where I feel I can compete with other businesses across the realms of social media. I was completely ignorant of how to do this before but am now addicted and it is paying the sort of dividends I could only hope for before I joined Swift.”

“The other side of the programme that’s been really useful to me is the networking and the peer groups.  When you work for yourself you can be very alone, you can lose sight of so many things, both professionally and personally, so meeting up with other women who understand these things made me realise that I was not alone in my concerns.  I learned some valuable lessons from other peoples’ experiences which I have put into practice and the project has been invaluable to me."

What happened next or what are you planning to do next?

“My goals as far as the project goes have been achieved: I wanted to attend the sessions, meet other people in the same boat and learn some tools for improving my chances in business.”

“As far as my business goes, they are on-going but I now have a much clearer view of my short and long term goals and how to go about achieving them.  I am also more aware of the wider context and have a better toolkit to deal with it all.  I have much more confidence in approaching retail outlets and how my pricing works.”

“My business has diversified greatly in the last year which is why I needed to join the Swift Project. I have transferable skills and wanted to make the most of them. I am now producing much more mainstream items for sale alongside my bespoke commissions.”


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