Richard Wolfstrome talk at the Sign Design Society
How do you connect people to a place? How do you give people a sense of ownership of their environment? How do you reveal a place to be rich in meaning and potential? How do you get a sense of where you are and where you are going?
Making better places to live, work and play is about discovering ways to express context, meaning and function. Places that are loved and enjoyed are places that thrive. For communities and visitors to enjoy these spaces, they need to feel a connection. Places should inspire and promote a sense of community. Understanding a place’s potential goes hand in hand with finding the right way to communicate it.
Key to making a town legible, interpreting the heritage of a landmark or expressing the culture of a corporation is finding the right language – verbal and visual. What’s the right form of communication for that particular place and its ambitions? An open, welcoming discourse helps people to feel part of a community. If we get that right, we can make a better place.
Richard Wolfströme is an award-winning creative, with over 25 years’ experience. Using project examples, Richard will demonstrate how he engages with stake-holders and communities, using their narratives, to bring meaning to place and giving the community a joint sense of ownership’
75 Cowcross Street
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