FOOD FOR THOUGHT Innovating The Customer Experience Is A Digital Priority
In an age where the customer is king and purchases are no longer influenced by brand messages, but rather by the experiences associated with a brand, success very much depends on how companies value the customer experience. Mobile is accelerating this process. Already 87% of the world population are mobile subscribers and 50% of consumer product purchases will be redirected to customer experience innovations by 2017.
With customers seeking personalized interactions with their favourite brands, it’s important for companies to deliver an integrated, enduring experience from in-store, to mobile, online, email, sales and support. But what should be considered and how to implement it?
This debate, which features a number of guest speakers, includes a two-course meal with wine at Brighton's home for digital events, will cover:
- How vital it is to understand your clients' digital customer experience across all channels and touch points.
- The importance of data intelligence to provide insights that foster customer engagement and retention.
- To what extent is it worth investing in mobile connections, customer-facing apps, social media strategies, tailored content, gamification and responsive design.
- How crucial are emerging platforms for customer engagement, loyalty and conversion.
This event includes a two course meal and wine.
|Places are limited to 20 so get your reservations in quickly here|
This event is sponsored by NatWest Bank