Content Consultants host Mobile Health Seminar at House of Lords

'Health in your hands': Creating mobile messages that make a difference

 MDHUB members Anna McGrail and Daphne Metland of Content Consultants hosted a ground-breaking seminar at the House of Lords in February.

‘Health in your Hands’ brought together practitioners with direct experience of health programmes on mobile platforms.  

Content Consultants chose to lead on this emerging topic because there are plenty of messaging projects under way in an ecosystem of mobile devices, but they are often locally focused and the pioneers have no forum to share their knowledge. Also attending were thought leaders and key decision-makers within the NHS, phone and technology companies, and commercial businesses who reach consumers with health messages.  

The company chose to lead in this area because there are 80 million active mobile phone subscriptions in the UK alone.  

With a plethora of emerging health apps, there is a risk of too much innovation and not enough integration between new services. Together, the delegates discussed where mHealth can make the strongest contribution, ways to make mHealth trustworthy, how to sift the good from the bad, including possible regulation, and the potential risks.  

A summary report will soon be available, by request.  You can follow @ContentConsults on Twitter and hashtag your comments with #mhealthcc

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